Free Classes and Consultation

Welcome to The WordFly School. An online learning and consulting practice dedicated to helping arts, entertainment, culture, and public media organizations stay connected to their audiences while we’re social distancing. All classes and consulting are free!

We’ve been inspired at how quickly you’ve responded to this crisis. Let’s keep the momentum going. Even though your doors are closed, you can still make a powerful impact in the inbox.

Sign up and watch online classes here

Can’t make a live session? We’ll be posting all the recordings to this page.
Sign up and we’ll email you when it’s ready.

Five Secrets of Success


Five Secrets of Success

This month we catch up with Product Experience Director, Kelly Sutter. Get the inside scoop on using WordFly like a pro. Wondering if you’ve overlooked an amazing feature? Looking for a refresh? Join us and discover the five secrets every WordFlyer must know.

All About Unsubscribes


All About Unsubscribes

What happens when a valued subscriber clicks ‘mark as spam’? Where do unsubscribes go? Can you get them back? Do hard bounces work the same as opt-out? Can you ever email them again? Let’s get to the bottom of all your unsubscribe questions.


Re-Opening Lines

As venues around the world begin to reopen, marketers must thoughtfully execute new, complex messaging architecture. Join the discussion as we chat with Alex Davis, Marketing Manager from the High Museum in Atlanta and Katye Brought, VP of Comms at Witte Museum.

Survey Cancelled Ticket Holders

Now with Pages and the WordFly–Tessitura integration you can ask ticket holders what they would like to do with their cancelled tickets. Just send an email, create a short survey in WordFly, and all responses update back to Tessitura as a CSI. Come learn how to set it up.

Organize Your Account

The first day of spring just came and went. You didn’t notice? Huh, wonder why? Get a fresh start. If you’ve got a spare minute, why not learn how to keep your account clean and tidy. Delete old campaigns, rename, label, and organize. When your doors open, you’ll be the hero of the show!

5 Ways You Can Engage with Email Today

Email is the perfect channel for this moment. It’s private, dynamic, and full of rich design and engagement opportunities. Join this session and get a few new ideas for your next campaign.

Brush up on WordFly

We’ve made a ton of exciting updates lately. If you haven’t had time to get up to speed with our new image editor, conditional content, Pages or several other helpful features, come take a look.

Online Events, Galas, and Broadcasts

You closed your doors and sent your cancellations. Now, learn how to send automated messages for online entertainment and development opportunities.

Delivering Great Content with Email

Email is a wonderful design-centric channel for surprise and delight. Learn how you can take advantage of email to engage with your subscribers in ways other channels don’t offer.

Email Marketing Masterclass

See three case studies describing in detail how arts and culture organizations are using email to increase development, send automated reminders, and engage with audiences after a performance.

The New Email Paradigm

How do you run an engaging email program when your doors are closed, your staff is reduced, and you have no idea when this will be over? See how other organizations are making the most of this unusual time.

Kirk Bentley has 15 years of experience helping membership driven organizations create effective email marketing programs. For the next two weeks, Kirk is donating his consulting time to help organizations navigate these uncharted waters.

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