Welcome to The WordFly School, an online learning and consulting practice dedicated to helping arts, entertainment, culture, and public media organizations stay connected to their audiences. All classes are free!
SPRING + SUMMER 2022
May 5
WordFly Essentials
New to WordFly or just need a refresher? Get your skills up to speed and discover the tools you need to run a successful email program. Learn pro tips for email design, understand metrics that matter and set up your WordFly account for success. Come find out how to make the most of WordFly!
May 18
Community Discussion:
Automated Campaigns
Guests:
Cameron Barker, Business & Audience Development Analyst, Melbourne Recital Centre
Sarah Greed, Digital Manager, Melbourne Recital Centre
Heath Wilder, Head of CRM, Sydney Dance Company
Live from Australia! Join our expert panel as we discuss the strategic and tactical considerations for running a successful automated email program. Learn how these organizations use pre- and post-event emails, welcome emails, and other CRM triggers to engage ticket buyers, new members, and keep fans coming back.
June 2 // 10am PDT
Ooops…I Sent a Mistake
We’ve all been there! You hit send and your heart sinks. So many things can go wrong. Maybe it’s a missing or bad link. It could be the wrong image, an old subject line, or an incorrect date. Learn how to recover from an email error. Understand what you can and can’t do after the fact and review examples of follow-up emails. Mistakes happen. Join this session to learn how to handle them the right way.
June 14 // 8am PDT and 4pm GMT
Community Discussion:
Re-Engagement Automated
Guest:
Alicia Eames, Sr. Marketing Manager, Royal Academy of Arts
Live from London! Keeping your subscribers engaged and interested in your email program is important for your success. But a manual process is a full-time job. Find out how to automate your re-engagement program. We’ll chat with Alicia Eames and learn about how Royal Academy of Arts uses automated re-engagement campaigns to keep their lists finely tuned and subscribers activated.
June 28 // 10am PDT
Signup Strategy
Your email signup form is the beginning of the customer journey. It’s a critical moment for your customers and your organization. While it may seem simple, there’s a lot to consider. Do you want subscribers in WordFly or your CRM? How much data to collect? What does the welcome email say? Find out how to start off the customer journey on the right foot as we talk through this complex subject. Q&A following presentation.
July 19 // 10am PDT
Our Favorite Emails of the Summer
Guest:
Kelly Sutter, Director of Product Experience, WordFly
Take a walk through the virtual halls of the Museum of Modern Email and see our favorite emails. We’ll take an up-close look at several beautiful designs and discuss what makes them each so eye-catching and effective. Join us and get inspired for fall in this fun and engaging session. Q&A following.
WATCH ONLINE CLASSES
What’s New with WordFly
Been awhile since your last campaign? We’ve been busy sprucing up the place. Come learn about all the new updates, handy features and changes in WordFly over the last year. Join us as we review all the improvements to signup forms, integrated surveys, RSVPs, Modern Editor, and much more!
Email Tune Up
So much has changed in the email marketing industry since the “before times.” Deliverability is tougher, metrics are evolving, brands are sending more email than ever, and once-engaged customers are burnt out, disengaged, and digitally exhausted. There’s no better time to review your email program’s habits. Learn how to perform a successful email audit to identify what’s working, what’s not, and how to send great email.
What Apple’s New Mail Privacy Means For You
Apple announced their Mail Privacy Protection (MPP) update coming in September, bringing epic changes to the inbox for email marketers. Don’t be surprised when September rolls around. Learn what it all means, how it will affect your open rates, deliverability, and much more.
Learn how to use our new tools to create beautiful and effective signup forms, unsubscribes, preferences, forward to a friend, and more.
The inbox is a busy place. It’s easy to lose subscribers’ attention. But there is something you can do! Join this session to learn a few attention-grabbing tips and tricks.
What happens when a valued subscriber clicks ‘mark as spam’? Where do unsubscribes go? Do hard bounces work the same as opt-out? Can you ever email them again? Let’s get to the bottom of all your unsubscribe questions.
Email is the perfect channel for this moment. It’s private, dynamic, and full of rich design and engagement opportunities. Join this session and get a few new ideas for your next campaign.
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